Rich’s Genesis Fortitude

SBC Cycles is an independent, mechanic owned and run bike shop in the heart of East London. You'll find us near Old Street, a stones throw from Shoreditch Park, in the middle of Hoxton, west of Hackney, east of Angel and south of Islington. We specialise in custom built bicycles and wheel building. We have a fully equipped professional bicycle workshop which will cater for any repair you could possibly need. With nearly 30 years combined experience Jamie and Mark work in every area of cycling; commuting, touring, road, MTB, adventure, track and fixed gear cycling.